Tag Archives: Griffith University

Mindful journalism explained in Q&A style

By MARK PEARSON

It is heartening to see fellow journalism academics taking an interest in ‘mindful journalism’ – an important area of my research over recent years.

I was honored to be interviewed on the topic by lecturer in journalism and electronic media from the University of Tennessee, Melanie Faizer, and she kindly allowed me to record the interview to screen via this blog.

So here it is for those of you interested in mindful journalism as I see it a few years into my journey…

Our book Mindful Journalism and News Ethics in the Digital Era: A Buddhist Approach (Shelton Gunaratne, Mark Pearson and Sugath Senarath eds; Routledge, NY, 2015)  explored the possibilities of applying mindfulness techniques to journalism practice.

Screen Shot 2015-05-29 at 3.08.59 pmI  recently wrote an article on the “Right Speech” aspect of mindful journalism for the International Communication Gazette titled ‘Enlightening communication analysis in Asia-Pacific: Media studies, ethics and law using a Buddhist perspective’. Its abstract and link to the full article is available here.

The article backgrounds important critiques of the Western approach to communication  studies, and considers how globalized communication and media studies has become, before exemplifying how a secular Buddhist perspective might offer 2,500 year-old analytical tools that can assist with media analysis, law and ethics.

I’ve also written a shorter account of the basic principles of mindful journalism in the journal Ethical Space: The International Journal of Communication Ethics, and the editors have been kind enough to make that article available for free viewing as a feature item on their website here. You might also want to explore some of their other fascinating articles on media ethics here and perhaps subscribe.

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Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

© Mark Pearson 2017

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Filed under blogging, Buddhism, Eightfold Path, free expression, journalism, media ethics, mental health, mindful journalism, social media

Reporting Islam panel and workshop at #newnewsau

By MARK PEARSON

We were honoured to have our Reporting Islam project showcased at this year’s New News forum hosted by the University of Melbourne’s Centre for Advancing Journalism (October 29).

Our project manager Dr Abdi Hersi and I conducted a workshop centred around the reporting of a mosque proposal in a regional community and later joined lawyer and South Sudanese community leader Kot Monoah on a panel chaired by Denise Ryan-Costello, journalism lecturer at Swinburne University.

The discussion has been ably reported here on The Citizen by Master of Journalism student Emily Porello.

Here is the Twitter coverage of the session:

Our Griffith University project (co-led by colleague Associate Professor Jacqui Ewart) recently won the 2016 Queensland Multicultural Award for our ground-breaking Reporting Islam Project.

Since its inception in 2014, our team has created a suite of research-based multi-media training and education resources for Australian media practitioners and tertiary institutions.

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Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

© Mark Pearson 2016

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Filed under free expression, Islam, journalism, journalism education, media ethics, Muslim, Reporting Islm

Reporting Islam project wins Queensland Multicultural Award

By MARK PEARSON

Our Reporting Islam project team won the Communication and Media Achievement Award category of the Queensland Multicultural Awards on Saturday (August 20, 2016).

My co-investigator Associate Professor Jacqui Ewart and project manager Abdi Hersi accepted the award on behalf of our team.

Here are the award details, as outlined in media statements from Griffith University and the Minister for Multicultural Affairs, Grace Grace.

For more information about the project and its resources, please see www.reportingislam.org.


Reporting Islam Project wins Qld Multicultural Award

[Griffith University media statement]

Griffith University has won a 2016 Queensland Multicultural Award for its ground-breaking Reporting Islam Project.

Led by Associate Professor Jacqui Ewart and Professor Mark Pearson from the School of Humanities, Languages and Social Science, the world-first project aims to combat the negative stereotyping of Islam and Muslims in the media.

Since its inception in 2014, the project team has created a suite of research-based multi-media training and education resources for Australian media practitioners and tertiary institutions.

“The Queensland Multicultural Awards are a great initiative and we are honoured to be this year’s winners in the communication and media achievement category,” Associate Professor Jacqui Ewart said.

“Our project is about improving the quality of mainstream news media relating to Islam through the development of research-based best practice resources for journalists to encourage more mindful and accurate reporting of Muslims and the Islamic faith.”

“Our team has developed an app, a website, a reporting handbook, audio visual materials and two training packages.”

Find out more: Multicultural Awards finalists

Muslims negatively stereotyped

Associate Professor Ewart said the idea for the project was sparked by research showing that Islam and Muslims were routinely and negatively stereotyped in Australian news media.

“There is ample evidence of the negative impact of this news media coverage on Australian Muslims.

“We believe that fair, ethical and accurate reporting on matters involving Islam and Muslims will help promote social cohesion and feelings of inclusiveness for Muslim people and help build community confidence and resilience.”

Developed in consultation with south east Queensland Muslim community leaders and Australian news media organisations, the project team is delivering targeted training courses nationally.Strong partnerships have also been formed with Australian Muslim community members, international academic experts, educators and media industry personnel. The project team’s innovative and proactive approach promotes acceptance and understanding of Islam across diverse cultural groups and the wider community.

The 2016 Queensland Multicultural Awards were announced at the Logan Entertainment Centre on Saturday, August 20 as part of Queensland’s Multicultural Month celebrations.


 

Media statement from Minister for Employment and Industrial Relations, Minister for Racing and Minister for Multicultural Affairs, The Honourable Grace Grace:

Saturday, August 20, 2016

Awards recognise Queensland’s brightest multicultural achievers

Queensland’s brightest multicultural achievers have been recognised at today’s Queensland Multicultural Awards, held in Logan.

Multicultural Affairs Minister Grace Grace announced the eight winners and congratulated all 27 finalists during a gala luncheon that was also attended by Health Minister and Member for Woodridge Cameron Dick.

“These awards recognise some of the outstanding organisations and individuals who are such a vital part of Queensland’s multicultural success story,” she said.

“Community groups, volunteers, businesses and sporting organisations are just some of those recognised by these prestigious awards.

“I want to congratulate all finalists for their efforts to create a harmonious and inclusive Queensland.

“It really is the icing on the cake to be having these awards during Queensland Multicultural Month, Queensland’s largest multicultural celebration.”

Ms Grace said all finalists were setting a great example and providing inspiration to all Queenslanders.

“They remind us that Queensland always has, and always will, depend on the skill and talent of people drawn from all parts of the globe,” she said.

Communication and Media Achievement Award – Reporting Islam Project Team (Nathan). They aimed to combat the negative stereotyping of Islam and Muslims in the media through the development of a research-based, best practice guide for journalists reporting on stories about Islam and Muslims

Queensland Multicultural Award winners:

  • Minister’s Multicultural Award – Multicultural Community Centre (Newmarket). The centre assists migrants, refugees and disadvantaged members of the community through settlement services, training and employment support
  • Outstanding Volunteer – Naseema Mustapha (Highgate Hill). She was involved in causes such as blanket and clothing drives to assist asylum seekers, English tutoring, fundraising for orphanages in Africa and the Griffith University Refugee Students’ Association Refugee Day Festival.
  • Business Excellence Award – Townsville Hospital and Health Service (Townsville). The hospital partnered with TAFE North Queensland to provide work experience to 18 refugee and migrant job seekers. The program also gave participants their first experience in gardening, painting, food preparation, cleaning and plumbing at Townsville Hospital.
  • Communication and Media Achievement Award – Reporting Islam Project Team (Nathan). They aimed to combat the negative stereotyping of Islam and Muslims in the media through the development of a research-based, best practice guide for journalists reporting on stories about Islam and Muslims
  • Employment, Education and Training Innovation Award – Private Enterprise – The Multicultural Sports Club (Logan) is an initiative of Multicultural Youth Queensland, a youth-led innovative, not-for-profit organisation which provides targeted services, programs and projects to improve life outcomes for young people aged 12 to 30 years old.
  • Employment, Education and Training Innovation Award – Public Sector – Queensland Police Service Academy – ROLE program (Oxley). The program pairs police with students from a Brisbane high school where they work with mentors and encourage Year 9 students to participate in team building activities
  • Services and Communities Award – Individual – Regina Samykanu-Vuthapanich (Gatton). She set up the first Youth Council in the Lockyer Valley, established the Gatton Multicultural Festival and the Overseas Students Association Support Group. She also founded the Lockyer Valley Multicultural Association and the Somerset Migrant Resource Centre.
  • Services and Communities Award – Organisation – The Friends of HEAL Foundation (Yeronga). The organisation provides creative arts therapy to young people from refugee backgrounds and also helps refugee children settle into their new community

For more details on Queensland Multicultural Month head to www.qld.gov.au/multiculturalmonth

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Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

© Mark Pearson 2016

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Filed under free expression, Islam, journalism, journalism education, media ethics, Muslim, Reporting Islm

Reporting Islam in the spotlight at #AEJMC16

By MARK PEARSON

My sabbatical semester travels now have me in Minneapolis for the annual convention of the Association for Education in Journalism and Mass Communication – #AEJMC16.

Visiting the Hindu temple in Minneapolis with the Religion and Media interest group from AEJMC with my Mindful Journalism co-author Shelton Gunaratne (front row, second from left).

Visiting the Hindu temple in Minneapolis with the Religion and Media interest group from AEJMC with my Mindful Journalism co-author Shelton Gunaratne (front row, second from left). [Photo: Julie Pearson]

I’m presenting a paper titled “Perspectives of journalists, educators, trainers and experts on news media reporting of Islam and Muslim communities in Australia and New Zealand”, showcasing research from our @ReportingIslam project, written with colleagues Jacqui Ewart (@jacquiewart) and Guy Healy.

Our paper uses data from an Australian study to ascertain issues associated with news media coverage of Islam and Muslims from the perspectives of journalists, journalism educators and media trainers. We draw on data from interviews with 37 journalists, editors, educators, media trainers, Muslim community leaders and other experts located in Australia and New Zealand to explore their understandings of the ways stories about Islam and Muslims are reported and why.

We’re looking forward to the feedback from colleagues after two interesting sessions on similar topics yesterday.

On Wednesday we visited Muslim, Hindu and Christian places of worship in Minnesota with the Media and Religion interest group from the conference (pictured left).

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Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

© Mark Pearson 2016

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Filed under blogging, Buddhism, citizen journalism, Eightfold Path, free expression, Islam, journalism, journalism education, media ethics, mental health, mindful journalism, social media, terrorism

Gearing up for a stimulating and mindful #wjec16

By MARK PEARSON

Many of the leading lights in journalism education internationally gather in Auckland next week for the fourth World Journalism Education Congress at AUT Auckland.

WJECWebsiteScreenshotFor me, it will be a busy start to a sabbatical semester and I am looking forward to chairing a session, being respondent for another, a panellist in a 21st century ethics discussion, and presenting two conference papers with @ReportingIslam project colleague Jacqui Ewart (@jacquiewart).

Interested? Here are the session descriptions and abstracts. See the full program here.

WJEC preconference of the Journalism Education and Research Association of Australia (JERAA), AUT Pacific Media Centre (PMC) and Media Educators Pacific (MEP), Wednesday, 13 July 2016, 4-5.30pm

A Research-driven Approach to Developing a Best Practice Checklist for Journalists Reporting upon Islam and Muslims

Prof Mark Pearson and Prof Jacqui Ewart (Griffith University, Australia)

This paper explains the processes undertaken to research, develop and trial a checklist for journalists or journalism students for the ethical and mindful reporting of stories involving Islam as a religion or Muslim people. The presenters outline an innovative approach to such a task where the international literature in the field and follow-up research informed the creation of an extended checklist which was then refined according to the perceived needs and priorities of the journalists and students who were presented with it.

This paper presents the methodology and results of the study implementing exactly that approach, which might inform future approaches to the development of such guidelines across a broad range of reporting topics. The study formed part of a major Australian Government funded project involving the creation of research-based resources on the mindful reporting of Islam and Muslim people.

Academic research papers stemming from international studies on reporting Islam and journalism ethics were searched. We also undertook 29 interviews with journalists, journalism educators, journalism students and academics with expertise in the media and Islam in Australia and New Zealand. Topics covered included best and poor practice and curricular and pedagogical approaches to educating journalists for more mindful reporting. We analysed this data – previous studies and the interview transcripts – as a crucial part of the development of an extended list of 30 questions journalists and editors might ask themselves when covering a story related to Islam or Muslim people. Journalists, educators and journalism students (n = 123) attending workshops throughout 2015 were presented with the 30 questions and were asked to nominate the 10 they felt were most important (in no particular order), using a variation of “forced choice” testing in survey methodology (Frederick, 2004, pp. 397-398). The responses were then ranked in order of importance into a “Top Ten” checklist and subsequently built into the project’s resources and curricula which were in turn trialled with journalists, journalism educators and students at several sites in four Australian states and in Canberra. This paper explains that the approach has at least three benefits – the pedagogical advantage of the embedded learning happening while the participants perform the ranking; the reassurance for the teaching resource developers that the selected guidelines are considered the most important by the target groups; and the enhanced credibility of the resulting guidelines for those subsequently using them. The paper details the methodological and educational research underpinning the approach and presents the resulting refined checklist.

Frederick, R. (2004). Forced-choice testing. In M. Lewis-Beck, A. Bryman, & T. Liao (Eds.), Encyclopedia of social science research methods. (pp. 397-398). Thousand Oaks, CA: Sage.

WJEC Conference, July 14, 11am-12.30pm

Panel 2: 21st century ethical issues in journalism
WG404
This panel explores the ethics of journalism in an environment where journalistic authority is diminished and new relationships with news publics are being sought. The speakers, drawing on a range of philosophical positions, will explore arguments around journalistic independence, engagement with the public good, transparency and sincerity. In doing so, the panel members will trace some of the major fault lines in contemporary journalism ethics around truth-telling and accountability and assess ways through which journalists can morally justify their work.
Chair: Donald Matheson, Canterbury University (New Zealand)
Panelists:
Mark Pearson, Griffith University (Australia)
Cherian George, Hong Kong Baptist University (Hong Kong)
Linda Steiner, University of Maryland (United States)
Respondent: Stephen Ward, University of British Columbia/University of Wisconsin-Madison (Canada)
WJEC Conference, July 16, 11-12.30pm
Paper session: 21st Century Ethical Issues in Journalism 3
WG607

Eliciting Best Practice in Reporting Islam: Case studies from Australia

Mark Pearson and Jacqui Ewart, Griffith University

Much is known about the poor practices adopted by some news media outlets in their coverage of Islam and Muslims, but relatively little research has been conducted into what might constitute best practice in this important area of reportage (Pintak & Franklin, 2013; Rupar, 2012). In this presentation we discuss two case studies from Australia, involving a range of approaches to reporting stories involving Islam and Muslims. These case studies were part of the first stage of a projected three-stage project aimed at developing best practice resources to encourage the more mindful reporting of Islam and Muslims. The first case study includes a set of examples of news media reporting of proposed and existing mosques and prayer rooms. We chose this particular case study because the international literature revealed that mosque proposals and construction projects frequently became the focus of negative news media coverage (DeHansas and Pieri 2011; Dunn, 2001; Alleivi, 2009). Key journalistic lessons to emerge from the examination of the articles about coverage of planned, proposed or existing mosques included the need to: pay attention to the type of language used in news reports; focus on using non-inflammatory language; ensure a range of voices are heard in reports; avoid giving attention to extreme points of view held by a minority; ensure images are in context; verify the veracity of protestors’ claims; assess the proportion of protesting residents in the particular community; embed ongoing coverage of issues affecting Muslim communities into the news schedule; and consider the broader social and current affairs context when covering stories about Islam and Muslims.

The second case study focuses on two approaches to national media coverage of radicalisation and association of Muslim people with violence and terrorism because the international body of research highlights the tendency of news media to make connections between, or conflate, these issues (Altheide, 2007; Murphy et al, 2015; Pintak and Franklin, 2013; Rupar, 2012).

There were some similarities and some differences between the approaches of the two national media outlets (newspaper and public television) to essentially the same topic of radicalisation of Australian Muslim men at approximately the same point of history. Both used a range of sources including some experts, mainstream Muslims and radicalised militants and/or their friends or associates; demonstrated a lack of detail on the sponsorship of their key expert sources; and simplified and sensationalised the issue in key aspects. Differences included: a generalised headline damaging the credibility of the newspaper’s overall coverage and the television program’s use of a moment of conflict in its promo; the newspaper’s use of a single expert source and the television program’s use of several; the newspaper’s profile of a single Muslim suburban woman for its ‘typical’ or ‘mainstream’ Muslim perspective as opposed to the television program’s inclusion of a range of diverse Muslim voices from different ethnic groups and locations; and the newspaper’s delay in offering Muslim community leaders’ perspectives until its follow-up coverage the next day as distinct from the television program including several such voices.

Using the international literature about best practice in reporting Islam and Muslims and the findings from our analysis of the case studies, we draw upon the research, our case studies and selected data from a series of interviews with experts to present a schema of 30 best practice questions journalists might reflect upon when reporting Islam and Muslims.

References

Allievi, S. (2009). ‘Conflicts Over Mosques in Europe: Policy Issues and Trends–NEF Initiative on Religion and Democracy in Europe’, Network of European Foundations.

Altheide, D.L. (2007). The Mass Media and Terrorism, Discourse and Communication, 1(3): 287-308.

De Hanas, D.N., and Pieri, Z.P. (2011). Olympic Proportions: The Expanding Scalar Politics of the London ‘Olympics Mega-Mosque’, Sociology 45(5): 798-814.

Dunn, K. M. (2001), Representations of Islam in the politics of mosque development in Sydney. Tijdschrift voor economische en sociale geografie, 92: 291–308.

Murphy, K., Cherney, A., and Barkworth, J., (2015), forthcoming). Avoiding Community Backlash in the fight against terrorism: Research Report.

Pintak, Lawrence and Franklin, Stephen (eds) (2013). Islam for Journalists; A Primer on Covering Muslim Communities in America. [Digital newsbook]. US Social Science Research Council; Edward R Murrow College of Communication, Washington State University. Available: https://www.rjionline.org/downloads/islam-for-journalists

Rupar, V. (2012). Getting the facts right: Reporting ethnicity and religion. A study of media coverage of ethnicity and religion in Denmark, France, Germany, Greece, Hungary, Italy, Lithuania, Slovakia and the United Kingdom.[Project Report]. Brussels: International Federation of Journalists. Available: http://ethicaljournalisminitiative.org/en/contents/eji-study-2012

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RELATED:

More on the Reporting Islam Project:

Griffith University Red Couch interview: Spotlight on Reporting Islam

ALSO RELATED:

Related to my ethics panel presentation, our recent book Mindful Journalism and News Ethics in the Digital Era: A Buddhist Approach (Shelton Gunaratne, Mark Pearson and Sugath Senarath eds; Routledge, NY, 2015)  explored the possibilities of applying mindfulness techniques to journalism practice.

Interested? You can listen to my 10 minute interview on Radio National’s Media Report here.

Screen Shot 2015-09-04 at 9.46.24 am

See also my account of the basic principles of mindful journalism in the journal Ethical Space: The International Journal of Communication Ethics, and the editors have been kind enough to make that article available for free viewing as a feature item on their website here. You might also want to explore some of their other fascinating articles on media ethics here and perhaps subscribe.

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Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

© Mark Pearson 2016

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Filed under blogging, Buddhism, citizen journalism, Eightfold Path, free expression, Islam, journalism, journalism education, media ethics, mental health, mindful journalism, social media, terrorism

Crystal ball gazing 101: Media Club event triggers flashback to 1995

By MARK PEARSON

Huffington Post Australia CEO Chris Janz addressed the Gold Coast Media Club at Griffith University yesterday (17/6/16) and offered fascinating insights into how the leading international news brand is forging success in an ever-changing mediascape.

My Griffith University journalism and public relations colleagues and I quizzed him on the implications for our students and programs. His essential toolkit for the journalism graduate in the new era?  All the basics of good reporting (fairness, accuracy, fact-checking etc) plus a good measure of curiosity, enthusiasm and the ability to cope with change.

The event and topic triggered a flashback to my own address to what was then the Gold Coast Media Industry Club way back in 1995 when the “Net” was first taking off as a mainstream medium. As I recall, only the Melbourne Age had an online version. Amazingly, I just found an ancient text file of that speech in my backups folder, and thought I would reproduce it here for those interested in checking whether my  crystal ball gazing was accurate – or way off beam – two decades ago. (You’ll see how early it was in the growth of the Internet at the time, with fewer than 9,000 commercial websites in existence internationally.)

Apologies for the missing graphics. I’m not sure I had access to Powerpoint back then, and my ‘slides’ were transparencies displayed on an overhead projector [OHPs/OHTs] .

I hope you enjoy the journey back in time and would love to hear your reactions.

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“The Media and the Internet: Threat or Opportunity?”

Gold Coast Media Industry Club address by Mark Pearson

Gold Coast Arts Centre, July 14, 1995

Where do you think you’d find these things if you really needed to access them?

  • The share price for Zeolite
  • The weather in Nairobi
  • Program details for a Croatian film
  • Photographs of women in G-strings and in steamy shower scenes.
  • The value of the Cyprus pound
  • The world mosquito-killing record, as set in Finland.

The Internet? … No, actually all those things appeared in this issue of the Gold Coast Bulletin.

It’s amazing what you’ll find in your daily newspaper.

I’m a great fan of newspapers. My whole career has been built upon them. Production-wise it’s easy to see why they’re called the ‘daily miracle’. I still can’t fathom how those two rolls of paper arrive on my front lawn every morning… the human and physical resources that have gone into them … the efforts of correspondents in Finland relayed to news agencies, where sub-editors process copy and send it thousands of kilometres to other news agencies who forward it to newspapers where it is selected, edited and placed alongside photographs and advertisements which have been through equally complex processes. And somehow it’s all printed and transported and passed through many more hands before it arrives next to my letterbox and I have to fight my wife and 14 year old son to read it.

But that still doesn’t mean I’m interested in the weather in Nairobi or the value of the Cyprus pound. I find enough in the newspaper to keep me buying it and its advertisers must find enough buyers in the newspaper to keep sponsoring it.

There are a few lessons for us here when we start to think about a new technology like the Internet. And this talk’s devoted to three of those lessons:

  1. The value of information is relative. What’s trivia to me might be important to you. What’s fun to me might offend you.We can’t impose our own values on other people’s information.
  2. All media have their advantages and disadvantages.
  3. No matter what the medium, the audience comes first.

And I’m going to apply all of that to the Internet: discuss the material we find on it, talk about its pros and cons; and take a look at the demographics of its audience.

I’m going to try to do all that without using the hype that’s being bandied about when it is discussed. We’ll assess it as a medium, decide whether it’s useful to us, and have a bit of fun along the way.

  1. The Internet as a Medium

Technological developments such as the telegraph, radio and television prompted changes in both the gathering and distribution of news. But only the advent of the computer and advances in telecommunications have redefined mass communication. The convergence of media, computing and telecommunications is allowing audiences a degree of independence and interactivity not possible with traditional media.

Newspapers, magazines, radio and television were all one-to-many communication media, with single products or programs being distributed to mass audiences. Presenting news to such audiences was a matter of determining the topics of greatest interest to the largest number of readers, listeners and viewers. Audience choice was limited to the selection of the medium and the news product. From that point on audiences had to take what they were offered. The new media allow for a significantly greater degree of choice and interactivity, prompting questions about the suitability of mass media techniques of reportage and distribution.

What are the new media? Obviously, the “new” media will change with time. Newspapers comprised the “new medium” of the 18th century; television the “new medium” of the 1950s. To me, the new media are those which involve some convergence of traditional media to offer audiences a greater level of choice and interactivity. Examples include the Internet and its permutations (such as the World Wide Web and on-line discussion groups); broadband distribution services providing interactive television services in homes; and virtual reality technology offering the user some electronic experience which appears real.

The Internet is the linking of computers at thousands of academic, governmental and commercial institutions worldwide into a wide area computing network (WAN). Figures are in dispute, but conservative estimates put full Internet access at more than 30 million and simple electronic mail access at 120 million world-wide.

But it’s built on chaos. The whole system – originally a US defence initiative – was premised on the notion that no single link would be crucial to the network, so that if any single computer was taken out by a military strike the other nodes could still communicate. It’s this interconnectivity that makes the whole network so difficult to count – and just as difficult to regulate.

The most exciting part of the Internet today is the world wide web of computers using a common language to publish material to computers with different architectures throughout the world. Hundreds of traditional media outlets – newspapers, magazines, radio and television stations – are now producing Web versions of their products.

Other new players are creating tailor-made services for Web presentation. And hundreds of thousands of individuals are publishing their own Web pages as a hobby.

Whereas a newspaper might have previously been competing on the news stand against a handful of other newspapers and scores of magazines, on the Internet it is competing against hundreds, perhaps thousands of other newspapers and magazines and millions of independently initiated documents and multi-media presentations, each of which has varying relevance to its separate readers’ needs.

This makes the function and purpose of a traditional media provider problematic from both a communication and an economic perspective. For example, how useful and viable is the entity known as The Age newspaper when published in an electronic form on the World Wide Web? At the same time, how useful and viable does the print version of the same newspaper continue to be to its traditional audience? Such questions strike at the heart of the dilemma facing traditional providers as they confront the ramifications of a large-scale move towards the new media.

At the same time, traditional journalism can be enhanced by adept use of new technologies in reportage. New resources are now at the finger tips of the journalist wanting to use the Internet for reporting. Computer aided reporting involves electronic access to government documents, court reports, articles, and specialist opinions, adding to the depth of coverage of an issue and the discovery of angles on stories which might never have been contemplated. So, while new media might represent a threat to the medium in which the journalist currently works, the journalism itself can be enriched by using the new media proficiently.

Newspapers and the journalism which evolved through their pages owe their very existence to a technological innovation which, when harnessed by the intellectual pursuits of modern humanity, has provided the catalyst for the spread of knowledge. That invention was the printing press. The evolution of the printing process from the archaic machinery of the seventeenth and eighteenth centuries, through the era of hot metal type to computer typesetting and finally to electronic pagination and distribution has affected the time frames within which newspaper journalism has been expected to be conducted and the audiences which it has been able to reach.

The introduction of the telegraph, radio and television each brought their own challenges to media practices.

The fleeting 1980s technologies of videotext/teletext news services were a flop because they expected audiences to sit in front of television sets and read text over which they had no control.

The new media make no such mistakes. They are premised on interactivity and user choice. The theory is you get the information or entertainment you request … when and where you want it. The mass media is becoming individually tailored. That’s the main point of difference of both the Internet and the broadband interactive services promised with the next phase of digital television.

So, what does it look like?

Here’s a new publication I started with my students last week: the first daily journalism student production targeted exclusively at a Web audience…

Explain background to Bond student project. (OHPs1-3) (explain how it beat SMH with main news by 16 hours and television stations by 4 hours). People in Anchorage can be reading our news hours before Australians are accessing the mainstream media.

Ours is one site of more than 2000 Australian sites on the World Wide Web. There are more than 5 million of them internationally. Just like the daily newspaper, there’s a lot of guff out there in cyberspace. There’s the trivial and the bizarre…

(Read two from .net directory)

(Explain toilet one.)

There are entertaining sites: (Sound and video clips from the latest movies, fan club pages, even interactive chess – Daniel).

There are educational sites, places to do courses and research material for projects and essays. (Ancient Egypt page, Library catalogues, interactive classrooms.)

But is it useful???

Explain my usage: checking references, politicians’ names/contact numbers, multi-media course outline.

But for Mrs Allen over the road … probably not just yet. As the sites build up locally I could see her accessing catalogues, getting quotes and ordering products by email, downloading and printing a map of Fraser Island for her next trip, booking her camping permit there, and dragging some puzzles off the Net to entertain her kids on the long drive there.

For Mrs Allen, it will be a matter of being educated as to its possibilities. For her children, it or some version of it will be second nature.

You’ve seen our fairly modest news production. Here’s the kind of product being produced exclusively for Web distribution…

[OHP: Hotwired home page.]

  1. Commercial potential

Commercial use of the World Wide Web can take three main forms:

  • Passive presence

A Web site used for PR or low-key corporate presence. This might simply give information about the company and its activities and structure.

  • Spot advertising

Actual display advertising on someone else’s Web site. (OHP: MacMillan site).

(Explain Infoseek’s search page: Cathay Pacific giveaway, Alamo freeways online rentacar, Species, the sci-fi thriller from MGM/UA, Sun Microsystems, Metricom Wireless Data Technologies, MacMillan Information Superlibrary, Internet Shopping Network, NECX Direct computer products, Dealernet – the source of new car information)

  • Designated sales site

A whole Web site specifically designed to sell a product. (OHP: First National example.)

US market research group ActivMedia has produced one of the first reports on Internet marketing.

It reported there were 588 commercial World Wide Web (www) sites at the end of September 1994. Eight months later, the index listed more than 6,000, an average monthly growth rate of 34%. Even if growth slows considerably, 9,000 commercial websites will exist before the end of August, 1995. ActivMedia surveyed 195 of these active Internet marketers, and projected the responses to reveal an industry worth more than $300 million.

(OHP: Activmedia graph)

Interestingly, it showed that the average website was generating more than US$7000 per month in sales for the average active marketer, with 18 per cent reporting five figure turnover generated to their websites.

  1. Demographics

Cyberspace (Show William Gibson Neuromancer book cover).

Cyberspace…. A graphic representation of data abstracted from the banks of every computer in the human system. Unthinkable complexity. Lines of light ranged in the nonspace of the mind, clusters and constellations of data. Like city lights, receding…

Gibson’s cyberspace was an incredibly violent and masculine place, with the direct neural connection between humans and computers both exhilarating and painful.

The non-fiction cyberspace is rarely violent, often exhilarating, but is notably masculine.

The Graphics, Visualization, & Usability Center at the College of Computing, Georgia Institute of Technology surveyed 13,000 Web users and came up with the following demographic data:

  • Average age across all users was 35.
  • More than 80% of users were men, but female use was increasing.
  • More than half of the users were married or had been.
  • 60% of users had no dependents.
  • Average income of users was US$69,000
  • 70% used their computers for “fun” for more than five hours per week. (Time they might otherwise be watching television.)
  • Women did less fun computing than men.
  • 30% had been on the Internet for less than 6 months.
  • Almost half owned only one computer.
  • Only 31% were in the computing profession, with the next largest occupational groups education, professional and management.
  • 22% said they would not pay fees to access Web sites.
  • 85% of users shared their computers with others.
  • About 20% use their computer for work for more than 30 hours per week.

The advertising and marketing people will know much more about that demographic than I do. I’ll make two blatantly obvious comments: They’re not all tech-heads, or nerds, as they have been portrayed, and they have money to spend. You can figure out the rest.

  1. Problems

[OHP] Load: technical difficulties of speed and quality.

Access: Information rich vs. information poor

Control: large vs. small players. Delphi on line within month. Microsoft to launch its exclusive Web access under the long awaited Windows 95 release.

Legal hazards: Copyright and stealing images, Defamation (WA academic who sued over Internet libel), trade practices (consumer fraud), and the common legal problem of trans-jurisdictional infringements.

Pornography

Down side – rape in cyberspace, child pornography arrest.

Fun side: ‘teledildonics’; erotica.

In conclusion ………………

Some say this whole Web thing is like the gold rush era: the only ones who’ll make any money out of it will be those who supply the miners with rations, rum and rump.

Others call it the ‘world’s largest zero billion dollar industry’.

Experts who claim to predict the future have only one thing in common – they’re always wrong.

But I’ve got a feeling there’s gold in them there hills for any media player with a good eye for an audience and the right product to market.

Just remember that audiences are human beings with their own problems and passions. Technology on its own holds no power. The power is in your ability to use it to help people solve their problems and to ignite their passions.

The Internet will prove to be a threat to those of you who don’t understand your audiences. And perhaps an opportunity to those who do.

© Mark Pearson 1995 and 2016

Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

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A reflection on the ‘Media Wars’ 20 years on

By MARK PEARSON

It has been 20 years since the start of the so-called ‘Media Wars’ – the spat between cultural studies and journalism educators triggered by the provocative (and likely tongue-in-cheek) proclamation by cultural studies academic John Hartley that journalism research was a ‘terra nullius’ of epistemology and Keith Windschuttle’s retaliatory attack on the ‘obscurantism’ of cultural studies as an academic discipline.

I have partnered with two colleagues – Roger Patching and Lisa Wilshere-Cumming – to write a reflection on that episode and an assessment of the path of journalism research since that debate.

Our article appears in the August 2015 edition of Media International Australia (No. 156, just released), the contents of which are viewable here.

Here is our abstract:

A conceptual matrix of journalism as research two decades after ‘Media Wars’

Mark Pearson, Roger Patching and Lisa Wilshere-Cumming

It is 20 years since John Hartley (1995) positioned journalism as the subject of academic research rather than as a research method in its own right. In 1999, Media International Australia devoted a themed edition to the debate over journalism in the academy (‘Media Wars’), which prompted further scholarly discourse over the role and location of journalism as a field of study. This article reassesses that debate in the light of the acknowledgement of journalism studies and journalism creative works in the Excellence in Research for Australia (ERA) system, the use of journalism methods as a research methodology and the development of conceptual paradigms for journalism as research. The article surveys the relationship between journalism and research over the ensuing two decades and proposes a conceptual matrix of the journalism–research nexus.

© Mark Pearson 2015

Disclaimer: While I write about media law and ethics, nothing here should be construed as legal advice. I am an academic, not a lawyer. My only advice is that you consult a lawyer before taking any legal risks.

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Filed under journalism, journalism education, Uncategorized